How To Promote A Book
Nowadays it’s no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. The author's extra efforts may make all the difference between a book becoming a long-lived seller, and being recycled so that some other author can take advantage of the paper.
What to do then? One cannot concoct a general rule for promoting books. This method obviously has drawbacks, because every book is different and requires its own special approach. So, the primary thing to do is consider your target audience.
And that's a good place to start--your audience. Presumably, your book is aimed at a particular market or markets. Perhaps it is nutrition, parenting, health, travel, mystery fans, or nature. The first thing you should do is to track down the magazines that are read by the people who will be reading your book.
But before sending a press release to the publication, take time out to find the editor who reviews books or who covers the subject that you've written about.
Here are some ways to self-promote your book:
Create Your Website
Arranging for an Author Interview
Trade Shows
Teaching
Email Newsletters
Consulting/Training
Reviewers
Magazine Articles
Discussion Groups/NewsGroups
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